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Already it bugs me that Amazon tracks the things I look at and tries to tell me what else I should buy. But Facebook’s latest outrage is really just beyond beyond. Can you say “class action”? I knew you could.

Evidently, with Facebook Beacon, companies can add a few lines of code to their websites that will allow the company to publish the actions the user took while on their site to that user’s Facebook profile (buying, adding things to wishlists, etc.). According to Facebook, users will be “alerted that [the] website is sending [the info] to their profile and have a chance to opt out.” However, it doesn’t look like it’s working that way! Apparently, people are getting to their Facebook profiles and seeing things like a list of movies they added to their Blockbuster queues on their profiles…

Do you really want the fact that you are renting Prison Girls made public?

There’s all this noise about Beacon right now, and it’s happening just at the moment when Francophilia is starting to generate some interest among advertisers who’d like to reach the site’s Francophile members. I’m sure there will be advertisers who’d love to get their hands on our mailing list, but it ain’t gonna happen.

Some people still have principles.

Just because so many of us choose to publicize things about ourselves and our lives in various ways on the Internet doesn’t give anyone the right to make those choices for us. Personally, I’m going to find out if companies are using Beacon code before I shop. If they do, I’m taking my business elsewhere.

And I don’t even use Facebook.