How many scientists, engineers, dollars, and hours of research do you think it would take to invent a soda that chills itself when you pop the top off?
I don’t know either. But whatever it took, Coke did it:
Drinks giant Coca-Cola has invented a bottle that chills on the inside when the top is twisted off.
Insiders have hinted that the technology will feature in a new drink called Sprite Super Chilled, which could reach the UK by next year.
The bottles do away with the need to add ice, which dilutes the liquid – but they must be put in a special vending machine to regulate temperature.
Bosses at the US firm hope to cash in on the “super chilled” drinks trend.
Coke and Diet Coke could be packaged in the new bottles if they prove to be successful. (Source)
There is something verrry wrong with this picture. There should be scientists, engineers, dollars, and hours of research devoted to cooling things down quickly.
But who decided it should be sodas?
Why, the Almighty Dollar, of course, assisted by his minion, Corporate Greed, and enabled by his slave, Joe Consumer.
Did you know it takes nine liters of water to make a liter of Coke? Stop the madness.
GAH! This sounds very, very scary!!! (But – can I admit, I’m intrigued?).
Madness it is. Now if we could just use this cool down technique on some of our politicians. ;)